This post detailing Sears’ use of tracking software is unbelievable! Sears is one of my top 5 competitors so I follow them pretty closely and this is big news. The VP’s response and the counterpoints are even more amazing.
You might have yourself covered from a legal perspective (page 10 of a 26 page privacy policy) but you are undermining your customers. People take privacy seriously. If you are going to install tracking software that monitors all internet behavior it better be explicit, in 20 point font, with a VERY clear OPT IN. With that said, I would never have approved something like this. I wonder what they were doing with the data and if they were getting any value out of it.
It will be interesting to see how long it takes them to pull this down
0 Responses to “Sears and Spyware”
Leave a Reply