AndrewKnight.com » Ecommerce

Case-mate.com Makes 2010 Internet Retailer Hot 100 List!

andrewknight — Wed, 02 Dec 2009 03:47:54 +0000

Internet Retailer has just announced their 2010 list of the 100 best retail e-commerce sites and case-mate.com has made the cut! Wow! This a huge accomplishment for the entire case-mate.com team! We have been working really hard on improving the site this year and I am so excited that the editors of internet retailer took notice. We just wrapped up a strong Black Friday week (yes we stretched it into an entire week ) and I am looking forward to carrying this momentum into 2010!

2010 Internet Retailer Hot 100 List

Specialty Retail Article Featuring case-mate.com

Pür Minerals – Pür Beauty Blog

andrewknight — Mon, 24 Nov 2008 03:42:00 +0000

We launched the Pür Minerals - Pür Beauty Blog in August of this year and so far we have been getting some great traction with it. We have almost 100 articles posted and the amount of buzz in the blogosphere about Pür Minerals has shot up significantly since we launched it. If you have not seen it yet, check it out here

Job Posting: Online Marketing Manager – Atlanta

andrewknight — Sun, 08 Jun 2008 20:55:45 +0000

UPDATE: This position has been filled!

I have an open position on my team at Astral Brands:

Astral Brands is seeking an Online Marketing Manager to manage specific online marketing programs – including paid search, natural search, e-mail and affiliate marketing – for its Health & Beauty brands. (Aloette, PurMinerals, and CosMedix)

Health & Beauty Products Paid Search
Direct the overall strategy of the paid search marketing program, and manage over 100,000 keywords on the three major search engines: Google, Yahoo and MSN.

Health & Beauty Products E-Mail Program
The Online Marketing Manager will need to direct the strategy of the e-mail programs for the Health & Beauty Products brands. In addition, the Online Marketing Manager will need to write up the Creative Briefs, make content and design recommendations, work with the executive team on the approval process, and QA the final emails that come through. Each brand will have a minimum of two emails per week.

Health & Beauty Products Natural Search
The Online Marketing Manager will need to optimize the content on the current web sites, as well as write the title tags, meta description and meta keywords for all new pages. In addition, the Online Marketing Manager will need to oversee a copywriter responsible for writing and posting specific content pages on each brand.

Health & Beauty Products Affiliate Marketing Program
The Online Marketing Manager will need to direct the strategy of the affiliate marketing programs for all web sites, and manage Performics on a day-to-day basis. The Online Marketing Manager will work with the executive team to make recommendations on exclusive affiliate promotions and other ways to boost affiliate traffic.

Job Requirements:
- Bachelor’s degree in Marketing, Business, English, or related field.
- 4+ years of experience managing online marketing programs.
- Experience in the beauty industry is preferred, but an interest is required

To apply send a cover letter and resume to: onlinemarketing (at) astralbrands dot com

Bazaarvoice Social Commerce Summit

andrewknight — Sat, 07 Jun 2008 16:30:01 +0000

I was in Austin last week for the Social Commerce Summit hosted by Bazaarvoice. They put on a great show with a good selection of keynote speakers and client case studies. Sam Decker just posted a great recap of the event on the Bazzarvoice Blog.

I brought Bazaarvoice into Home Depot and really enjoy working with these folks. We just signed on at Astral for both Pur Minerals and Aloette. We should have Ratings & Reviews and Ask & Answer live in the next couple months!

Astral Update

andrewknight — Sat, 24 May 2008 01:23:59 +0000

So far the new job is going well. I have been busy getting up to speed on all things cosmetics and skin care which my family and friends find highly amusing! We just launched the new Pur Minerals website last week:

It is a custom built Ruby on Rails eCommerce platform!

If you have not tried Pur Minerals head over to PurMinerals.com and order a starter kit. All the women in my family have converted! We also have a free shipping promotion for Memorial Day right now!

Victoria’s Secret Drops N2N Commerce

andrewknight — Fri, 04 Jan 2008 02:50:48 +0000

Techcrunch is reporting that Victoria Secret has dropped N2N commerce. Wow! This is big news as N2N had made a huge push in the last year to gain a footing in the competitive ecommerce platform space. I even think they were the lead sponsor at Shop.org or Internet-Retailer this year!

This is really disappointing as I thought they had a good idea with this model. I helped implement Demandware at Gardener’s Supply which was the underlying technology behind N2N. I hope this decision will not have a ripple effect with Demandware as I think they still have a great offering.

Sears and Spyware

andrewknight — Thu, 03 Jan 2008 03:41:39 +0000

This post detailing Sears’ use of tracking software is unbelievable! Sears is one of my top 5 competitors so I follow them pretty closely and this is big news. The VP’s response and the counterpoints are even more amazing.

You might have yourself covered from a legal perspective (page 10 of a 26 page privacy policy) but you are undermining your customers. People take privacy seriously. If you are going to install tracking software that monitors all internet behavior it better be explicit, in 20 point font, with a VERY clear OPT IN. With that said, I would never have approved something like this. I wonder what they were doing with the data and if they were getting any value out of it.

It will be interesting to see how long it takes them to pull this down