Tag Archive for 'Ecommerce'

Job Posting: Online Marketing Manager - Atlanta

Published
by
andrewknight
on June 8, 2008
in Astral Brands and Ecommerce
. 0 Comments

UPDATE: This position has been filled!

I have an open position on my team at Astral Brands:

Astral Brands is seeking an Online Marketing Manager to manage specific online marketing programs – including paid search, natural search, e-mail and affiliate marketing – for its Health & Beauty brands. (Aloette, PurMinerals, and CosMedix)

Health & Beauty Products Paid Search
Direct the overall strategy of the paid search marketing program, and manage over 100,000 keywords on the three major search engines: Google, Yahoo and MSN.

Health & Beauty Products E-Mail Program
The Online Marketing Manager will need to direct the strategy of the e-mail programs for the Health & Beauty Products brands. In addition, the Online Marketing Manager will need to write up the Creative Briefs, make content and design recommendations, work with the executive team on the approval process, and QA the final emails that come through. Each brand will have a minimum of two emails per week.

Health & Beauty Products Natural Search
The Online Marketing Manager will need to optimize the content on the current web sites, as well as write the title tags, meta description and meta keywords for all new pages. In addition, the Online Marketing Manager will need to oversee a copywriter responsible for writing and posting specific content pages on each brand.

Health & Beauty Products Affiliate Marketing Program
The Online Marketing Manager will need to direct the strategy of the affiliate marketing programs for all web sites, and manage Performics on a day-to-day basis. The Online Marketing Manager will work with the executive team to make recommendations on exclusive affiliate promotions and other ways to boost affiliate traffic.

Job Requirements:
- Bachelor’s degree in Marketing, Business, English, or related field.
- 4+ years of experience managing online marketing programs.
- Experience in the beauty industry is preferred, but an interest is required

To apply send a cover letter and resume to: onlinemarketing (at) astralbrands dot com

Victoria’s Secret Drops N2N Commerce

Published
by
andrewknight
on January 3, 2008
in Ecommerce
. 0 Comments

Techcrunch is reporting that Victoria Secret has dropped N2N commerce. Wow! This is big news as N2N had made a huge push in the last year to gain a footing in the competitive ecommerce platform space. I even think they were the lead sponsor at Shop.org or Internet-Retailer this year!

This is really disappointing as I thought they had a good idea with this model. I helped implement Demandware at Gardener’s Supply which was the underlying technology behind N2N. I hope this decision will not have a ripple effect with Demandware as I think they still have a great offering.